Writing articles is not just one way to do some form of marketing for small law firms, but it’s one way to establish authority, educate clients, and even build a potential lead pool. However, taking that flash of an idea to an actual professional-published article can be somewhat overwhelming. Such

In the competitive legal market facing lawyers today, small law firms must innovate and be effective in cost-related strategies to make their presence felt. While most firms are doing traditional advertising or digital marketing campaigns, one tool that is often ignored is article writing. It is timeless, but it is