That Link That Changes Everything Google’s got a secret. It’s not much of a secret anymore, yet most lawyers still don’t get it. Google doesn’t simply look at your website to rank your law company first for your practice area. It looks at who else on the internet trusts you

Imagine a referral system Google watches constantly. Someone recommends you. Someone else recommends you. The third person does the same. Google notices. It thinks: This firm must be good—a lot of people recommend them. That’s essentially how backlinks work. A backlink is another website linking to yours. When a legal